How We Turned £1.18k Into £7,000 for a Gut Health Practice
The client
Lucy Harris is a private nutritional therapist based in Cornwall, working with clients across the UK online. Her signature offer is the 12 Week Gut & Reflux Reset, a £700 programme built for women dealing with bloating, irregular bowel movements, reflux and food sensitivities.
The challenge
Lucy is an excellent practitioner with a clear, outcome-focused programme. What she didn’t have was a predictable way to put that programme in front of the right people at the right moment. Like most private nutrition practitioners, new clients came largely through referral and word of mouth, valuable, but inconsistent and difficult to scale.
The goal was a measurable client-acquisition system: one that reached women actively searching for help with their gut symptoms, turned that attention into booked discovery calls, and did so at a cost that made commercial sense against a £700 programme.
The strategy
2 growth levers, pulled at the same time:
- Landing page optimisation. The page was rebuilt around a single outcome and engineered to convert ad clicks into booked calls. Copy was rewritten to sell the result: relief from bloating, reflux and food sensitivities, rather than the mechanics of the service.
- Google Ads. Search campaigns placed Lucy directly in front of women already searching for help with bloating, irregular bowel movements, reflux and food sensitivities. Underpinning both: end-to-end conversion tracking, so every click, enquiry and booked call could be measured and attributed back to spend.
Execution
Message match
Campaigns were built around the specific symptoms Lucy’s ideal clients search for, with landingpage copy mirroring that intent so the journey from click to call felt seamless and relevant.
Measurement
With conversion tracking live across the funnel, every £ of spend could be tied to booked calls and, ultimately, to signed clients, turning the account into a decision-making tool rather than a guessing game.
The results
We spent £1,180 running her Google Ads. Those ads were seen 27,000 times, and 1,110 people clicked through to her page. Of those, 25 booked a call with her, which works out to about £47 to land each call. 10 of those people went on to sign up for her £700 programme.
That’s £7,000 of new income from £1,180 of ad spend. In other words, roughly £6 back for every £1 she put in, and £5,820 more than she spent. Each new client costs her about £118 to win, for someone paying £700.
And it isn’t a one off fluke: it’s a system that can be run again and scaled up.
Why it worked
- Intent-matched targeting plus an outcome-led landing page meant the people clicking were the people most likely to book, so the calls that came through were genuinely qualified.
- Full-funnel tracking meant every decision was led by the account’s own data, not guesswork.
Her full testimonial:
“I was initially hesitant to invest in marketing, but I’m so glad I did! I’ve worked with Giorgio for over 6 months and have really appreciated his strategic approach and support. His management of Google Ads has been excellent, with clear communication and helpful reports throughout. I’ve seen more consistent enquiries and bookings, including clients from further afield, which has taken a lot of pressure off focusing on social media and creating content (which I’m not a fan of!). It’s been a really supportive and positive experience, giving me more time to spend on my clients.”
The bottom line
£1,180 in, £7,000 out. 10 new clients on a £700 programme, acquired at £118 each, from a
channel that can be scaled and repeated. The campaign returned close to 6x on ad spend and put £5,820 of revenue above the ad investment, and more than a year on, Lucy remains an Agenwise client.