From £1,300 to £16,000: A 12× ROI in 90 Days

Meet Jessica: Pre-Transformation

Jessica is a NT, she offers 3, 1-2-1 consultation packages designed to address each client’s unique health goals.

• Monthly bookings: 5 (inc. referrals)
• Call to client conversion: 1:4
• Average package price: £1,300
• Marketing spend: £300/month

Despite a steady trickle of traffic and a strong service offering, Jessica’s growth was hampered by limited bookings and a reliance on word of mouth referrals.

Our Strategic Approach

Over a three month period, we orchestrated a holistic marketing overhaul, leveraging precise data insights and compelling copywriting to drive every decision:

Audience Segmentation & Ad Reallocation

• We re‑targeted ads toward Jessica’s highest value prospects, increasing her monthly budget to £1,200.
• Meta Ads & Google Ads were deployed in tandem to maximise reach and frequency.
• “We pinpointed her ideal client’s pain points and aspirations, ensuring every penny of ad spend hit the mark.”

Landing Page Optimisations

• We conducted A/B tests on headlines, calls to action and imagery.
• We refined copy to speak directly to visitors’ deepest desires for vitality and wellness.
• “The result was a magnetic landing page that practically pulled leads in.”

Email‑Nurture Sequences & Lead Magnet

• The client created a free e‑book tailored to her audience’s core health concerns, which we positioned as a high‑value lead magnet.
• We paired it with 3 carefully crafted email sequences that built trust, overcame objections and encouraged bookings.
• “This wasn’t just a free download, it was a gateway into Jessica’s world of expertise, offering real value and sparking genuine interest.”

Sales‑Skills Coaching

• We trained Jessica in consult call techniques: active listening, empathy mapping, and value focused closing.
• We also introduced simple scripts to guide conversations and handle common objections.
• “With newfound confidence, Jessica could effortlessly guide prospects from curiosity to commitment, reading their tone, responding to hesitation, and using body language cues to build connection and close with clarity.”

Jessica’s journey proves that with the right strategy, even a modest budget can unlock extraordinary growth. By aligning powerful messaging with precise targeting, optimising every touchpoint, and empowering clients with consultative sales skills, we turned a stagnant pipeline into a thriving practice.

This wasn’t just a marketing facelift, it was a full-scale transformation that multiplied her revenue over 12x, and gave her the clarity and confidence to scale. Whether you’re struggling with low bookings or looking to make your ad spend work harder, Jessica’s story is a masterclass in sustainable, high-impact growth.